DS announces new performance division

Almost a year after PSA Peugeot Citroen announced the separation of DS as a standalone brand; DS Performance has been spawned.

DS Performance

Chief executive of DS Automobiles Yves Bonnefont said: “More than a simple research and development laboratory, DS Performance will stand as a true showcase of the technological expertise and avant-garde spirit of the DS brand.”

DS Performance will bring expertise to the DS Virgin Racing Team and its DSV-01 F1 racecar. The brand has already developed the entire powertrain, including electric motor, transmission, cooling, and rear suspension for the DSV-01.

DS Performance

A spokesperson for PSA Peugeot Citroen also told Autoexpress that it “wouldn’t be unreasonable” to expect the experience gained in the field of electric and hybrid to influence future road-going models.

Team principal of both Citroen’s World Rally Team and World Touring Car Championship teams has also been called upon to advise on the development of the DSV-01.

Categories: Race


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