Yamaha Motor celebrates 60th anniversary

Yamaha Motor Motor is celebrating its 60th anniversary with the release of a special clothing and lifestyle collection.

Founded July 1, 1955, by Mr. Genichi Kawakami, Yamaha Motor established a name for itself in racing with its first motorcycle ever, the YA-1, participating in the Mount Fuji ascent race.

Yamaha 60th anniversary

The 60th Anniversary lifestyle collection celebrates the iconic yellow and black livery that features the famous racing speedblocks that are synonymous with Yamaha and were used on its racing machines in the 70s and 80s by Kenny Roberts.

This livery was also used on this year’s Valentino Rossi M1 at the Goodwood Festival of Speed.

Yamaha 60th anniversary

The collection features a wide range of casual clothing – for men, women and kids, off-road riding gear and novelties.

You can check the range out here, or visit your nearest authorized Yamaha dealer.

Categories: Lifestyle


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