Peugeot is going big with its new PSE line-up, with hot hybrids to spread across the range
Peugeot’s ongoing commitment to the development of electrified performance cars has taken another step forward, with CEO Jean-Philippe Imparato confirming that every model in the company’s range will feature a hot Peugeot Sport Engineered variant.
In a recent interview with our sister title Auto Express, Imparato stated: ‘With each and every car, starting with 508, I’m aiming to put as an umbrella a performance/sporting version of the car. We will launch at the beginning of 2021 with the 508 Peugeot Sport Engineered to send a message to the market.’
This is expected to be followed by PSE versions of both the new 208 and next generation 308 due to be revealed in March this year. Imparato also confirmed that Peugeot plans to release one all-new model every year beyond 2021, and to begin widening the range beyond 2023 – each model, as mentioned, with an electrified PSE flagship version.
The technology being developed for this focus on electrified performance models will be underpinned by Peugeot Sport’s commitment to top-level endurance racing in the new LMDh class, which will see an active use of the technology in top-tier motorsport.
While the decision to move towards an electrified range of performance cars will have a beneficial effect on Peugeot’s perceived image, it will also counter the limitations being imposed on high-performance models in the firm’s home market. As of this year, new tax laws essentially price-out high-performance pure combustion-powered cars based on their CO2 output.
This article originally appeared at evo.co.uk
Copyright © evo UK, Dennis Publishing