Honda has released its newest advertising for its most recent model the all-new Honda Civic coupe.
Honda has gone and revealed its latest advertising campaign for the new Honda Civic coupe.
The new Civic coupe’s 30-second TV clip is dominated by dull square forms, from square people and square dogs to square cars, in a bid to try and emphasise the curves of the new model.
Assistant vice president of marketing at American Honda Susie Rossick said: “The bold styling and dynamic performance of the all-new Honda Civic Coupe have reset customer expectations for the compact car experience. Our new campaign visually represents how the Civic Coupe is breaking the rules of conformity.”
The new Honda Civic coupe features a new Honda turbo engine technology, with fuel economy of up to 42mpg and gets a host of new technology, including both Apple CarPlay and Android Auto.
The 2016 Civic Coupe will be followed by the all-new Civic five-Door hatch, which is set to launch later this year. New Civic Si variants can be expected in 2017, with a new Civic Type-R, which is the hot model, sitting at the top of the range.
Source – Honda