Music, cars and technology have been brought together in a remix of Will.i.am’s #thatPOWER track, for Lexus’ Amazing in Motion marketing campaign.
If you like music and you like cars, then this is a winning combo.
The video is set on a disused airfield in Spain and features hundreds of motion and sound-sensitive lights and lasers and three Lexus NX crossovers, piloted by a team of top stunt drivers, to hit the notes through a sequence of laser targets.
Think of it as a huge musical game with three stunt drivers as the players and Will.i.am as the conductor. Music plays when the cars hit beams of light that are motion sensitive at the correct time and rhythm.
The lighting and laser rig was created by Marshmallow Laser Feast (MLF).