Running on Empty. Ross Ching

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I came across Ross Ching and this incredible piece of work the other day. Not only was I in awe of his work and the incredible vibe the Radiohead track gave the clip, I also thought how relevant it was to Dubai. I thought it best to quote Ross himself and let him explain what brought about the idea.

‘I live in Los Angeles. I drive in Los Angeles. I think about traffic a lot in Los Angeles. A few months ago, I discovered Matt Logue’s Empty LA photographs. I didn’t think much about it at the time, but every time I was stuck in rush hour all-hour traffic, I found myself thinking, “What if tomorrow everyone’s car disappeared.”

What would that scene look like? How would people react? How quickly would the atmosphere rebound from centuries of fossil fuel emissions?

So I took Matt Logue’s still photography concept and applied it to something that I do best — time lapse. I built a story around the idea of us being shackled to this ball and chain; this love-hate relationship with whom we spend so much time with here in LA.

Categories: Lifestyle

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