BMW 328. A Hommage

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The expressive exterior design of the BMW 328 Hommage depicts the modern interpretation of a highly emotional and dynamic two-seater Roadster – just like the BMW 328 75 years ago. “Hommage cars have a long tradition in the BMW Group. Based on our design philosophy “Rooted in history, moving forward in design”, they demonstrate the significance of history for the present.

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Like the first BMW 328 test vehicles, with which the model celebrated its triumphant debut on the racetrack in 1938, then going on to gain a number of further successes, the BMW 328 Hommage has no doors. Then as now, deep recesses allow access to the inside of the car. The extremely wide and flat front end is strongly three-dimensional, generous surfaces and concise lines give the front end a powerful appearance.

Under the bonnet, further surfaces rise to embed the top and bottom of the distinctive kidney grille, whilst folding themselves around it to shape the adjacent air intakes. Openings and large air intakes create visual lightness at the front, simultaneously demonstrating the high air requirement of the powerful three-litre, six-cylinder engine. Three-dimensionally designed lattices inside the front vents form a connection between the headlamps and the kidney grille, with the three-dimensional lattice structure acting as an accentuating feature.

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The vertically positioned double kidney grille imitates the slim, vertical kidney design of the early BMW models. In those days, the BMW 328 was one of the first BMWs to feature it, after which it became further established with later BMW models.

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The powerful sculpturing of the rear end also visually conveys the BMW 328 Hommage’s lightness. Large vents and openings characterise the rear end, giving it a light appearance. The distinctively horizontal section below the taillights forms a counterpoint to the intense sculpturing, emphasising the width of the vehicle. Below that, the rear of the car is strongly arched, a concise line partitions the surface, thereby providing an air of lightness. This large sculptural element adopts the form language of the front-end design surrounding the kidney grille.

The wing-shaped element tapers both upward and downward, thus revealing two large latticed air outlets. The circular tailpipes are located inside these two openings. They protrude prominently out of the lattice and, combined with the distinctively designed wing shape of the lower air intake edges, underscore the power of the straight six-cylinder engine.