BMW 328. A Hommage

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The BMW 328 was considered one of the most successful and best-looking sports car of the 1930s. The 328’s success was the result of its design parameters – through the use of systematic lightweight construction, aerodynamic lines, optimum engine types and outstanding suspension technology, it laid the foundation stone for a new vehicle concept. It is with these characteristics, that the BMW 328 even way back then, was the embodiment of what the BMW brand still stands for today – dynamics, aesthetics and a high level of innovation.

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This year, the dream sports car is celebrating its 75th birthday. The festivities will begin near Lake Como at the Mille Miglia. There, the main focus will be on the fascination of the BMW 328 racing car. To this day, the award-winning vehicle BMW 328 Touring Coupé still holds the record for the highest average speed on the Mille Miglia circuit and, in 2010, was again able to win the historic revival of the race.

In this area of conflict between tradition and modernity, the BMW Group is paying tribute to the BMW 328 on the occasion of its anniversary with a special model – the BMW 328 Hommage. The Hommage translates the principles and the character of the vehicle of that time into present times and offers a possible interpretation of how the designers of that time, Fritz Fiedler and Rudolf Schleicher, might have built the BMW 328 in the present day using current technology.

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The BMW 328 was also a special BMW insofar as the lightweight construction principle was systematically implemented on a BMW automobile for the very first time. Wherever possible, the lightest and at the same time most robust materials were used, thereby keeping the gross vehicle weight down to just 780 kilograms.

In order to translate the idea of lightweight construction into this day and age, major parts of the exterior and interior of the BMW 328 Hommage are made of carbon fibre reinforced plastic (CFRP). Whilst in the old days they favoured the materials aluminium and magnesium, CFRP is now considered to offer the best ratio between weight and stability.

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Not only do the exterior and interior CFRP elements of the BMW 328 make an exceptional statement. The up-to-date implementation of the original vehicle character is also expressed in the choice of other materials used on the inside and outside of the vehicle. Fine leather, matt and high-gloss black polished aluminium as well as the CFRP interior visualise in the BMW 328 Hommage the pure and functional roadster character of the sports car of that day. Inside the vehicle there are also numerous details derived from motor racing, offering a hint of the BMW 328’s most successful motor sports career.

For instance, the premiere of the vehicle in 1936 did not take place at a motor show, but on the race-track. In its first race, the BMW 328 declassified the entire higher-powered competition and dominated the racetracks of Europe during the years that followed.