Hyundai Motor has launched an all-new global luxury brand called Genesis.
The manufacturers expects to deliver ‘human-centered’ luxury through the new range of models. Genesis will be a stand-alone brand that operates alongside Hyundai, with six new models expected to be launched by 2020.
Genesis models are said to embody four key aspects; human-focused innovation, refined and balanced performance, an athletic and elegant design and a hassle-free customer experience. Each model will be badged with a new wing-type emblem.
Initially on sale in the Middle Eastern, Korean, Chinese, and North American luxury car markets, the Genesis brand will expand its reach to Europe and other parts of Asia as the model range grows.
The news drops shortly after the unveil of the Vision G concept at the Frankfurt Motor Show, as well as the below teaser video. It has been speculated that the Vision G‘s design will form the DNA for future luxury ‘Genesis’ models from Hyundai.
Source – HyundaiWorldwide