Normally crankandpiston doesn’t plug corporate business, given that lesser known artistes often inspire the best Lifestyle items.

However, we thought an amazing new promotion from Damac Properties (one of the Middle East’s most influential residential developers) was worth a closer read. Those lucky enough to afford a luxury Damac apartment in Dubai will receive a free car on close of sale.

Yep. You did read that correctly. Nice to see that some of the marketing ‘colour’ – so prevalent in 2007 before the financial problems kicked in – is returning to Dubai.

But before you get too excited, the make and model on offer is entirely dependent on each property’s value. Though customers can walk away with anything from a Mini Cooper to a BMW 7-series, the Lamborghini Gallardo fleet is only available for buyers of penthouse apartments.

The crankandpiston team suddenly fancy a weekend place. Donations will be gratefully received.

James Gent first started as a freelance motorsport writer in the UK, before an urge to be paid a monthly wage saw him move to Dubai in late 2011. A keen motoring enthusiast, he hopes that one day his garage will hold a Lamborghini Countach, as well as a WRC Lancia Delta Integrale.

James Gent

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