COMPETITION: Smell like a BOSS. WIN Bottled Sport. Hugo Boss

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You like cars, right? And you like to smell good right?

Right. Well, we can help with our awesome competition. Or more precisely, Hugo Boss, purveyor of fancy threads and pleasant smells, can help. See, Hugo Boss knows style. And it knows good perfume. And, perhaps less well known, it knows motorsport. So if you’re planning on smelling good, why not support a company that supports our passion?

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Look closely at any McLaren Formula 1 car from the past 31 years and you’ll see the Hugo Boss logo adorning the livery. The McLaren staff all dress in Hugo Boss clothes (yes, even the mechanics building the MP4-12C above).

As if that’s not enough, Hugo Boss also sponsors the Mercedes team in the most badass touring car series in the world, the DTM. And away from motorsport, the company has involvement with sailing, golf, tennis and football.

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The firm’s latest line of fragrances is called Bottled Sport – it’s the essence of competition, in a fragrance (no, not burning rubber and fuel, more an abstract interpretation). We’ve got four bottles of eau de toilette to give away, one each week. To do so, leave a comment below telling us how long Hugo Boss has partnered with McLaren. We’ll pick a winner at random. Don’t worry if you don’t win, there’ll be three more chances over the next three weeks. Good luck!

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  2. Phill Tromans

    We have a winner! Picked at random from all the right answers (31 was the correct response), the winner is:

    >>Mohammed Alshunnar<< Congratulations! Please send us your address details and phone number and we'll get a bottle of eau de toilette sent out to you. Thanks for visiting crankandpiston.com!

  10. Mohammad ALshunnar

    They have been partners since 1981 actually, around the same time Niki Lauda joined the force with a contract of 5mil which was known to be the most lucrative contract in F1 History.. so the answer is: 31 years of partnership 😀

  12. Jay Morales

    Hugo Boss have been sponsoring McLaren for around 31 years and this extension confirms that it is one of the longest serving sponsorship deals in motorsport. Hugo Boss’s 1981– deal with McLaren.

  13. Shane Vessaokar

    McLaren Formula 1 car from the past 31 years adorns the Hugo Boss logo . The McLaren staff all dress in Hugo Boss clothes

  15. Ronman

    Who cares that they’ve been together for 31 odd years… pick me… pick me pick me!!!!

  19. Joe Baaklini

    They celebrated their 30th year together in 2010, so 2012 marks the 32nd year of their partnership.