Range Rover. Dubai, UAE. Storming The Beach

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With T-Minus half an hour until go time, those of us manoeuvring through the crowd – give or take the odd handshake and pat on the back – may stumble across a Land Rover art exhibit

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and the Meydan Beach resort’s swimming pool. The humidity that’s sprung from nowhere makes it very tempting to watch the launch from the shallow end.

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For the majority of the event, the DJ’s finest selection has been blasting out of the several high-end speakers dotted about the venue, the bass from which can be felt through the decking. After a while though, the music disappears, and all attention turns to the enormous screens that have been setup on the beach. Loudspeakers announce the ‘new exciting chapter for Land Rover’ whilst all and sundry rush to bank a good viewing space.

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Suddenly the centre screen slides open, and two sets of headlights are staring back at the audience. These beams get closer and closer as the two all-new Range Rovers flank across the sand towards the awaiting crowd before pulling up on their assigned platforms.

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