Volvo’s expansive, expensive assault on the premium car sector has just revealed its secret weapon, the new Volvo S60 saloon. Despite the market’s increasing transition to SUVs, the not-so-humble compact executive saloon is still the source of serious profit for manufacturers, so it comes as no surprise to see the new S60 is aiming right at the jugular of its established German rivals.
Based on the attractive V60 estate, the S60 4-door trades the estate’s boxy body for a more traditional saloon silhouette. In a move away from other saloons on the market, Volvo has opted to apply a very traditional three-box shape for the new S60, which should see benefits in rear headroom if little else. As with all of Volvo’s recent models, the sleek Scandinavian-cool design language dominates the bodywork, it’s awash with sleek, sophisticated surfacing paired with sharp detailing. It’s bang up to date, and will definitely appeal against the myriad of identical-looking BMW 3-series’, Merc C-classes and Audi A4s on the road.
The interior is also shared with other Volvos, revealing a sophisticated design language majoring in minimalist shapes and pared-back surfacing all underpinned by excellent build quality and materials. So far, so Volvo, but the new S60 will need to be at the top of its game to succeed rivalling its German competition, and the bad news for Volvo is that it appears to be launching the new S60 with one hand tied behind its back.