Lotus Advanced Performance division announced

New special operations division setup within Lotus to deliver halo projects, special editions and bespoke options

A contemporary sports and supercar manufacturer is nothing today without a special operations division, so to help Lotus take that next step from being a small British sports car manufacturer to global performance car, it has announced a new Lotus Advanced Performance division that’ll be lead by Simon Lane, former head of the ‘Q by Aston Martin’ Division.

The new department will specialise in various areas of the high-end and bespoke customer journey, taking the lead in future Lotus halo projects such as high-end limited run super and hypercars, as well as limited editions based on series production models like the Emira and forthcoming Type 132 SUV, plus a bespoke colour and trim service not unlike Porsche’s Exclusiv and Paint-to-sample services. 

Taking the lead on the project will be Simon Lane, former head of Aston Martin’s bespoke department, and responsible for Aston’s recent focus on high-end limited run models like the V12 Speedster, and one-off Victor. His expertise in appealing to high-level customers who want something unique – and have the cheque books to pay for it – will give the fast-expanding manufacturer a head start in tapping into this highest of marketplaces. 

> Lotus Emira 

Beyond new products, the program will also extend to organising unique experiences for customers such as factory tours, as well as an expansion of the Lotus Driving Academy which will be held at race tracks across the world, as well as its own iconic test track at the Hethel HQ. It will also oversee customer racing support – starting with the Emira’s GT4 program – managing the relationship between factory and customer through various support packages. 

Alongside this announcement, Lotus Advanced Performance has revealed an image of a forthcoming project, which could be a bespoke commission that looks to be inspired by Lotus competition cars from the ‘70s, however more specific details are still to come. 

Speaking of his new appointment, Simon Lane commented: “I have always been a Lotus fan, and this has to be one of the most exciting roles in the automotive industry right now – a blank sheet of paper and the opportunity to launch a completely new division at the world’s most ambitious car brand. The LAP team and I have some fantastic and truly innovative ideas with very broad appeal, for Lotus fans young and old to those in search of unique experiences and collectible opportunities.”

He added: “Working in tandem with the hugely experienced Lotus Design team, and colleagues in our engineering teams around the world, we are going to build the most exciting and exclusive Lotus cars, embracing our exciting electrified future while also honouring our illustrious past.”

This article originally appeared at evo.co.uk

Copyright © evo UK, Autovia Publishing

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