In The News This Week. 8th-13th May

Behind the scenes of a World First with Jaguar

You may remember the ‘World First’ Jaguar unleashed last week to promote the F-PACE SUV’s arrival in the Middle East, wherein the brand spent a small fortune illuminating The Leaper and local Arabic art on the Burj Khalifa. To give you an idea of just how long this endeavour took to pull together, more than 1100 man hours across nine different companies had been spent pulling the logistical arse aches together before go-time. And bear in mind that build time for the event took place only between midnight and 8am each day. We’re talking some serious graft for #JaguarWorldFirst, as the team themselves explain in this latest video.

Source – Jaguar Middle East & North Africa

Categories: Lifestyle

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