What do you get if you combine the snorkel air intake from a Jeep Wrangler with the rear end of a Renault Megane, the front of a Ford Focus and panels from various SUVs, saloons and hatchbacks, then equip the whole structure with a roof box?

The answer is arguably the most innovative car insurance campaign ever devised. Insurer NRMA wrapped up their latest marketing project last week, with a little help from their adoring customers.