We kinda know exactly what Chris Harris is on about at the beginning of this tasty little video. Press events, that on the face of it, just don’t mean or give you a great deal. Yes, they give said company a great opportunity to showcase their product, but to most media houses that operate beyond the basic, they don’t often give you much opportunity to pull something meaningful and consumable out of the bag.
With that in mind, invites of that kind are usually, graciously turned down. Yet when the launch is for Pirelli, they usually pull something out of the bag (our own experience highlights that). So let’s join Mr Harris and the Drive crew as they head to Italy for the press rotation of the Pirelli P7 Corsa Classic. Throw in some rally legends, in the form of Markku Alen and Juha Kankkunen, along with more horny metal than you can shake a stick it… job done. Well done Pirelli, killer job Mr Harris.