Following on from the DC100 concept Land Rover presented to the world a week or so back, we now have the pleasure of another design iteration. Say hello to the rather awesome DC100 Sport.

Now let’s not get silly and start complaining about the lack of roof and any of the other hater comments that seem to have been surrounding the DC100, as this is a potential future direction project for Land Rover… not a production ready product.  Although having said that, we are sure if it was penned into production, there would be a rather large number of people waiting to populate the order books.

So let’s embrace it for what it is try to congratulate this world-famous and well-loved brand being so firmly focused on the future. Not to mention it’s a company that not only recognises its heritage but clearly isn’t allowing that history to impede forward innovation.

For that alone, we salute Land Rover >>>