If anyone doubts Hyundai’s rise to critical acclaim and social acceptance, take a look at the latest model unveiled in Dubai.

The Genesis Prada is a special edition of the Korean firm’s luxury saloon, produced in association with the established Italian fashion house.

Boasting a 5.0-litre V8 engine and various Prada design elements, the Genesis Prada is a signal of the continued rise of the world’s fifth largest car manufacturer.

Only 1200 of the cars will be made worldwide and each comes with a numbered plaque, as well as badges, exclusive paint hues and Prada’s signature saffiano leather inside.

Phill Tromans has been a professional writer since 2001 and has specialised in motoring since 2005. After three years working in the UK he has worked for various titles in the Middle East, focusing on new cars and the industry, as well as motorsport. He also has a sweet collection of sneakers.

Phill Tromans