How do you make a great little promo for the new Ferrari 458 Spider? All you need is a big film crew, lots of expensive gear, an expert driver and permission to shoot at lots of Italian heritage sights. Oh, and a helicopter. Simple.

Alternatively, you could just go out and film. We did it with the 458 coupe, and it turned out OK

Phill Tromans has been a professional writer since 2001 and has specialised in motoring since 2005. After three years working in the UK he has worked for various titles in the Middle East, focusing on new cars and the industry, as well as motorsport. He also has a sweet collection of sneakers.

Phill Tromans