We like a bit of motorsport memorabilia here at C&P, and we also like posh watches (even if we can’t afford to actually own any of them). So this tale, spotted on TAG Heuer fan site Calibre 11, is right up our street.
It tells the story of some of the watches belonging to legendary Formula 1 pilot Ayrton Senna, who lost his life at the 1994 San Marino Grand Prix. Senna had a sponsorship deal with TAG Heuer, and was consequently well furnished in the wrist department.
At the end of 1993, when he left McLaren for his ill-fated move to Williams, Senna swapped his S/el model TAG with mechanic Ron Pellatt. It was the same timepiece that was on his wrist during his superb drive in the 1993 European Grand Prix and when he won in Monaco the same year.
Ron kept the watch for a number of years, and when it was sold at auction in 2007, complete with original faded brown leather strap, it fetched $69,000 – considerably more than the same model watch would have commanded had it not been the personal possession of one of motor racing’s greatest names.
For more on Senna’s watches, check out the full story here.