You like cars, right? And you like to smell good right?
Right. Well, we can help with our awesome competition. Or more precisely, Hugo Boss, purveyor of fancy threads and pleasant smells, can help. See, Hugo Boss knows style. And it knows good perfume. And, perhaps less well known, it knows motorsport. So if you’re planning on smelling good, why not support a company that supports our passion?
Look closely at any McLaren Formula 1 car from the past 31 years and you’ll see the Hugo Boss logo adorning the livery. The McLaren staff all dress in Hugo Boss clothes (yes, even the mechanics building the MP4-12C above).
As if that’s not enough, Hugo Boss also sponsors the Mercedes team in the most badass touring car series in the world, the DTM. And away from motorsport, the company has involvement with sailing, golf, tennis and football.
The firm’s latest line of fragrances is called Bottled Sport – it’s the essence of competition, in a fragrance (no, not burning rubber and fuel, more an abstract interpretation). We’ve got four bottles of eau de toilette to give away, one each week. To do so, leave a comment below telling us how long Hugo Boss has partnered with McLaren. We’ll pick a winner at random. Don’t worry if you don’t win, there’ll be three more chances over the next three weeks. Good luck!
